SONY A7 MARK IV + SEL 28-70MM F/3.5-5.6


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Sony A7 Mark IV

The Sony Mark A7 IV is a full-outline mirrorless camera that is great for photography and videography. The picturesque nature of the camera is amazing thanks to the 33 Megapixels. For video accounts, you can depend on 4K quality in 60p. It’s a genuine half-and-half camera, meaning you outdo both the photography and the video world.

Amazing picture quality

This Sony camera has the Exmor R sensor with 33 MP. With the handling force of the new Bionz XR, the A7 IV conveys phenomenal pictures in any circumstance, even in low-light circumstances. A variety of innovative and imaginative modes have been applied to this camera, so you have striking and exact varieties in each shot, however in your very own style.

Remarkable self-adjust execution

Self-adjust is something Sony is well known for. With the Sony A7 IV, Sony has made the following stride. The most recent innovation for ongoing following an eye self-adjust has been utilized. This time, it’s not just the situation for individuals and creatures, yet you can likewise effectively catch the eyes of birds, otherwise called Higher Self-adjust. As well as pointedly catching the eyes, you can likewise easily follow the creatures while shooting or recording.

While shooting, you have a speed of up to 10 casings each second. The cradle will be purged rapidly, which guarantees you can catch the very best activity minutes you would rather not miss.

Camera plan

The camera lodging has been refreshed and contrasted with its ancestor. The A7 IV highlights a quick and clear 3.69 million spot electronic viewfinder. What’s more, the LCD screen has been re-established. The screen is currently movable and tiltable and has a touchscreen. Solidness and solace are vital while capturing and recording, which is the reason the camera is furnished with picture adjustment in the lodging north of 5 axles.

The menu of the A7 mark IV has been refreshed and contrasted with its ancestor. For instance, you can work the menu through a touchscreen, there is a decent rotating handle to switch between photograph/video/S&Q mode, and you can save to two memory cards in the body. This large number of new elements permits you to zero in significantly more on making!

Shooting with the A7 IV

As a video producer, you can coexist well with the A7 IV! You can film in 4K quality with 60p without pixel blending. This guarantees you are guaranteed top quality. Furthermore, as an accomplished videographer, you can decide to film in 10-cycle 4:2:2 and exploit the potential outcomes of S-CINETONE/S-LOG 3 picture profiles. This guarantees you’ll get back home with film commendable pictures that can undoubtedly be altered. You can save your own settings in the menu, like the openness triangle, as well as the settings of the picture profiles in which you film.

Here as well, you have the quick ongoing self-adjust for following moving subjects or the subject’s eyes. Individuals or creatures, it doesn’t make any difference. The A7 IV elements novel video instruments, for example, centre remuneration, a computerized sound point of interaction for interfacing proficient sound receivers, and an intensity dissemination structure. The last option highlight is great on the off chance that you have ordinary long recording meetings.

Sony has made many strides around convenience with this full-outline camera, including for videographers. On account of the new body, you currently have the record button on top of the body. This guarantees that you can without much of a stretch begin or stop your accounts. This button is situated on your thumb.

Continuously associated

Might it be said that you are in many cases out and about and need to rapidly share records? No problem. The camera is not difficult to utilize and has fast choices to share your photographs and recordings. With the most recent similarity with USB-C Gen 3.2, a super quick Wi-Fi chip and Bluetooth mode, you can in a flash exchange your photographs and offer them to the world. As well as sharing your pictures, you can likewise make programmed reinforcements on account of the Bluetooth mode, so not more returning home, concerned you might have lost your pictures.

You can associate by offering your pictures to the home front, however, there is something else! You can likewise involve the A7 IV as a streaming camera. You can stream live in 4K 15p or in Full HD 60p without a catch card. This guarantees you as decoration are constantly associated with your crowd, any place you are!

Features of the Sony A7 IV:

  • 33 megapixels
  • 4K video recording in 60p
  • Bionz XR processor
  • Real-time tracking
  • Eye AF for people, animals and birds (photo and video)
  • Shooting at 10fps
  • Electronic viewfinder with 3.69 million dots
  • 5-axis image stabilisation
  • Rotary knob to switch between photo/video/S&Q mode
  • Tiltable LCD screen with touchscreen
  • With two SD card ports, one of which is Express compatible
  • 10-bit 4:2:2
  • S-CINETONE/S-LOG 3 picture profiles
  • The record button on top of the housing
  • WiFi, Bluetooth and USB-C Gen 3.2
  • Streaming is possible in 4K 15p and FullHD 60p

Sony 28-70 mm F/3.5-5.6 OSS

The Sony 28-70 mm F/3.5-5.6 OSS is a compact and lightweight full-frame lens for your Sony mirrorless camera with E-Mount. The versatile zoom range offers you many possibilities. The Optical SteadyShot compensates for camera shake when shooting handheld without a tripod, and ensures sharp photos. Photos where aberration and distortion are minimized by three aspherical elements and one ED glass element. You can continue shooting with the Sony 28-70 mm in bad weather conditions as essential external lens parts are sealed to protect against dust and moisture. In addition, a round aperture with 7 blades ensures a beautiful natural background blur (‘bokeh’).

Features of the Sony 28-70 mm F3.5-5.6 OSS E-mount Full Frame

  • Lens construction: 9 elements in 8 groups
  • Minimum focus distance: 0.3 – 0.45 m
  • Focal length with APS-C sensor: 42-105 mm
  • Maximum magnification: 0.19 x
  • Optical SteadyShot
  • Filter size: 55 mm


  • Sony A7 IV
  • Sony 28-70 mm F3.5-5.6 OSS


    Type of battery NP-FZ100
    Battery capacity
    Power supply via USB
    Dust & splashproof
    Warranty period 2 years
    Image stabiliser
    Mirrorless camera model Sony A7 Mark IV
    Screen diagonal (inch) 3.0
    Tiltable screen
    Display type Rotatable and tiltable
    White balance programmes
    Megapixels 33.0
    Image File Format JPEG & RAW
    Memory slots 2
    Memory card included
    Minimum focusing distance (mm) 30.0
    Maximum aperture (f) 3.50
    Minimum aperture (f) 5.60
    Minimum focal length (mm) 28.0
    Maximum focal length (mm) 70.0
    Filter size (mm) 55
    Includes lens
    Digital zoom 1.5x
    Body only
    Sensor name
    ISO sensitivity (min) 100
    ISO sensitivity (max) 51,200
    Anti-dust function
    Type of sensor Full frame
    Lensmount Sony E
    HDMI output
    HDMI connector type Type A
    4K video
    Full HD video
    Maximum bitrate 10
    Video resolution 4K UHD


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