SONY A7 IV + 24-70MM F/4.0 OSS ZEISS


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Sony A7 IV with the 24-70mm f/4.0 OSS Zeiss Lens – Capture Memories with Sunrise Camera

The Sony A7 IV, coupled with the 24-70mm f/4.0 OSS Zeiss lens, is a powerful combination that allows photographers to capture stunning images with exceptional detail and clarity. As a renowned camera brand, Sunrise Camera has introduced this remarkable setup to cater to the needs of professional photographers and enthusiasts alike. In this article, we will explore the key features of the Sony A7 IV and the advantages of using the 24-70mm f/4.0 OSS Zeiss lens. So, let’s dive in and discover how this camera-lens duo can elevate your photography experience.

Overview of the Sony A7 IV and its key features

The Sony A7 IV is the latest addition to the highly acclaimed A7 series. It is equipped with advanced features and cutting-edge technology that enable photographers to capture stunning images in various shooting conditions. With a full-frame 35mm Exmor R CMOS sensor and the powerful BIONZ X image processor, the A7 IV delivers exceptional image quality with high resolution and low noise performance. This camera offers an impressive 33-megapixel resolution, allowing you to capture every detail with utmost precision.

The importance of the 24-70mm f/4.0 OSS Zeiss lens

When it comes to lenses, the 24-70mm focal length range is considered to be highly versatile, making it a popular choice among photographers. The 24mm wide-angle setting allows for expansive landscape shots and architectural photography, while the 70mm telephoto end is ideal for capturing subjects in portrait or detail-oriented photography. The f/4.0 maximum aperture ensures excellent depth of field control, allowing you to isolate your subject effectively.

Advantages of using the Sony A7 IV for photography

The Sony A7 IV offers numerous advantages that make it an exceptional choice for photographers. With its advanced autofocus system, featuring 693 phase-detection autofocus points and 425 contrast-detection points, the A7 IV ensures fast and accurate subject tracking, even in challenging shooting scenarios. This camera also boasts an impressive 10 frames per second continuous shooting speed, allowing you to capture fast-moving subjects with ease.

Key specifications of the Sony A7 IV

  • Sensor: 33-megapixel full-frame 35mm Exmor R CMOS sensor
  • Processor: BIONZ X image processor
  • Autofocus: 693 phase-detection autofocus points and 425 contrast-detection points
  • Continuous shooting: Up to 10 frames per second
  • ISO range: 100-51200 (expandable to 50-204800)
  • Video capabilities: 4K recording at 30fps and Full HD recording at up to 120fps
  • Connectivity: Wi-Fi, Bluetooth, and USB-C port
  • Weather sealing: Dust and moisture-resistant design

Comparing the Sony A7 IV to its predecessor, the A7 III

The Sony A7 IV brings several improvements and upgrades compared to its predecessor, the A7 III. The increased resolution, improved autofocus system, and enhanced image processing capabilities of the A7 IV make it a significant upgrade for photographers seeking top-notch performance. Additionally, the A7 IV introduces new features such as animal eye autofocus, ensuring accurate focus when photographing pets and wildlife.

The significance of the 24-70mm focal length range

The 24-70mm focal length range is highly versatile and covers a wide range of photography genres. The 24mm wide-angle allows you to capture expansive landscapes, architecture, and environmental portraits. On the other hand, the 70mm telephoto end is perfect for portraits, detail shots, and compressing the perspective for visually compelling images. This focal length range ensures that you are well-equipped to handle various shooting scenarios with ease.

Understanding the f/4.0 maximum aperture

The f/4.0 maximum aperture of the 24-70mm f/4.0 OSS Zeiss lens offers a good balance between depth of field control and portability. While it may not provide the same shallow depth of field as lenses with wider apertures, it still allows you to achieve a pleasing separation between your subject and the background. The f/4.0 aperture is ideal for general-purpose photography, ensuring sharpness across the frame while maintaining a compact and lightweight lens design.

Benefits of the OSS (Optical SteadyShot) technology in the lens

The 24-70mm f/4.0 OSS Zeiss lens features Optical SteadyShot (OSS) technology, which provides image stabilization to counteract camera shake. This is particularly useful when shooting handheld or in low-light conditions, as it allows you to use slower shutter speeds without compromising image sharpness. The OSS technology ensures that your images are sharp and free from unwanted blur, providing you with greater flexibility in various shooting situations.

The renowned quality of Zeiss lenses

Zeiss lenses are known for their exceptional optical quality and craftsmanship. The 24-70mm f/4.0 OSS Zeiss lens is no exception, offering outstanding image sharpness, contrast, and color reproduction. The lens utilizes high-quality glass elements and advanced optical coatings to minimize aberrations, distortion, and flare, resulting in images that are rich in detail and have a pleasing overall look. The Zeiss name is synonymous with excellence in lens manufacturing, making this lens a reliable choice for photographers who demand the best.

How the Sony A7 IV and the 24-70mm f/4.0 OSS Zeiss lens work together

The Sony A7 IV and the 24-70mm f/4.0 OSS Zeiss lens complement each other perfectly to deliver outstanding image quality and performance. The camera’s high-resolution sensor and advanced image processing capabilities work in harmony with the lens’s optical design to produce sharp, detailed images with accurate colors and excellent contrast. The combination of the A7 IV’s autofocus system and the lens’s precise focusing mechanism ensures that you can capture your desired subjects with remarkable precision.

Features of the Sony A7 IV

  • 33 megapixels
  • 4K video recording in 60p
  • Bionz XR processor
  • Real-time tracking
  • Eye AF for people, animals and birds (photo and video)
  • Shooting at 10fps
  • Electronic viewfinder with 3.69 million dots
  • 5-axis image stabilisation
  • Rotary knob to toggle between photo/video/S&Q mode
  • Tiltable LCD screen with touchscreen
  • Two SD card ports, one of which is Express compatible
  • 10-bit 4:2:2
  • S-CINETONE/S-LOG 3 picture profiles
  • The record button on top of the housing
  • Wi-Fi, Bluetooth and USB-C Gen 3.2
  • Streaming is optional in 4K 15p and Full HD 60p

Sony FE 24-70mm F/4.0 ZA OSS ZEISS Vario-Tessar T*

With the Sony FE 24-70mm and its great Carl Zeiss focal point, you can make proficient efforts overflowing with clear tones that show everything about it. SteadyShot consequently remedies camera shake to keep the picture steady, in any event, when your hands are not. Because of AA focal point innovation, this focal point conveys accuracy and power in a lighter, more minimal focal point. Take astonishing, commotion-free photographs with the greatest F/4.0 gap for every central length, without expanding the ISO, so you can continue to work under an assortment of lighting conditions. Appreciate fabulous outcomes, even in low light, while utilizing the camera’s movement obscure mode without a stand. On account of the Zeiss T* against intelligent covering, you can express farewell to irritating glare, empowering you can take photographs with brilliant, regular tones. Driven by a straight engine, the high-level focal point centring innovation gives close quiet zooming, so you can shoot films and photographs in style.

Features of the Sony FE 24-70mm F/4.0 ZA OSS ZEISS Vario-Tessar T*

  • Sony E Full-Frame Mount
  • Constant aperture from F/4.0
  • Carl Zeiss image quality
  • Optical SteadyShot image stabilisation
  • Dust & moisture-resistant design
  • Seven-blade circular aperture


  • Sony A7 IV
  • Body cap
  • Eyecup
  • Battery
  • AC adapter
  • Hotshoe cover
  • USB-A to USB-C cable (USB 3.2)
  • Shoulder strap
  • User Manual
  • Sony FE 24-70mm F/4.0 ZA OSS ZEISS Vario-Tessar T* (SEL2470Z.AE)
  • Lens pouch
  • Lens caps
  • Lens hood


    Type of battery
    Battery capacity
    Power supply via USB
    Dust & splashproof
    Warranty period 2 years
    Mirrorless camera model Sony A7 Mark IV
    Screen diagonal (inch) 3.0
    Tiltable screen
    Display type Rotatable and tiltable
    White balance programmes
    Megapixels 33.0
    Image File Format JPEG & RAW
    Memory slots
    Memory card included
    Maximum aperture (f) 4.00
    Minimum focal length (mm) 24.0
    Maximum focal length (mm) 70.0
    Includes lens
    Digital zoom
    Body only
    Sensor name
    ISO sensitivity (min)
    ISO sensitivity (max) 51,200
    Anti-dust function
    Type of sensor Full frame
    Lensmount Sony E
    HDMI output
    HDMI connector type
    4K video
    Full HD video
    Maximum bitrate


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